Curriculum Vitae



I am Joyce Chu. I majored in Industrial Design. After my graduation from the Graduate Institute of Innovation in July 2009 from the National Taipei University of Technology, I began work as a faculty member of the Department of Industrial Design. My focus in this department is User Experience and Product Design. My guiding principle is that the purpose of products is to serve people. Therefore, I believe any product must reflect the user's life-style, cognition, cultural sensibilities, and should merge as seamlessly as possible with human factors. I think the best designs come from everyone on the team having a deep understanding of what it's like to be a user. When they all share that same understanding, it's easy to create designs that meet the users' needs.


I’ve instructed students in furniture design, Computer-Aided-Graphic-Design, Design Psychology, and presentation skills. A particularly enjoyable part of my job is assisting students in their participation in international and domestic competitions. I see my role as a guide, aiding students to apply independent thinking and problem-solving skills. As for the future, my emphasis is on the combined application of user experience theories and technology to create elegant, pleasing user-focused designs.

Adobe XD






Certification Number-M495599

Story Sofa


Certification Number-M402802

Notepaper roll having random tearing and adhering and unlimited use area


Certification Number-M446805

Inflatable emergency shelter 


Certification Number-M447831






​2011 - 2017/2

National Taipei University of Technology Industrial Design.



Assistant Manager. 

2011 - 2016

National Taipei University of Technology Innovation Design and Knowledge.




​2011 - 2013

Chinese Institute of Design. (CID Taiwan)

Publication of ijDesign & joDesign



Administrative Assistant.  

2009 - 2010

National Taipei University of Technology Art Center.


WoodWorks Museum

Joyce Chu / Ro-Han, Chang /

Zen-Ping, Sung / Yu-Chai, Chang




Joyce Chu / Chi-Hung, Lin / Yun-Ci, Wu


Smile Key

Joyce Chu / Po-Cong, Yu



2mm Type

Joyce Chu / Po-Cong, Yu




Joyce Chu / Meteor Yang / Kevin Yang



National Taipei University of Technology

2007 - 2010

Graduate Institute of Innovation and Design



Huafan University

2003 - 2007

Industrial Design


Jump-Start CARD

Joyce Chu / Meteor Yang / Allen Chen


1. Li-Chiao Chu, Wan-Ju Liao, Jung-Chun Yeh, 2009.
Consumers’ Preference of Souvenirs – Take The Palace Museum’s Souvenirs As An Example. 2008 design in Design. Taipei, Taiwan.
2. T.K. Philip Hwang, Li-Chiao Chu. 2009.
Explore the Future Role of Personal Electric Vehicle to Increase Access to Mass Transportation in Metropolitan Taipei. Design Research Conference at National Taipei University of Technology2009. ICID. Taipei, Taiwan.
3. Li-Chiao Chu. 2009.
Creative design exhibition Interact Electric Pet Design- My Kidrobot 2009 Design Research Conference at National Taipei University of Technology2009. ICID. Taipei, Taiwan.
4. T.K. Philip Hwang, Li-Chiao Chu. 2009.
Enhancing Accessibility of Mass Transportation in Metropolitan Taipei by Formulating a Portable Personal Electric Vehicle. IASDR 2009 International Design Conference 2009/10/18-22 in Seoul, Korea.
5. T.K. Philip Hwang, Li-Chiao Chu. 2009.
Design Planning for the Electronic Toy - Interactive Robotic Pet Products as an Example. ILT2009 Intelligent Living Technology.
6. T.K. Philip Hwang, Li-Chiao Chu. 2010.
Formulating a Portable Personal Electric Vehicle for Metropolitan Taipei. 2010 Design Research Conference at National Taipei University of Technology. ICID. Taipei, Taiwan.
7. Li-Chiao Chu, Jisook Han, T.K. Philip Hwang. 2013.
Employ Consistent Interface to Various Ticket Vending Systems for Diverse Experience Users. IASDR 2013 International Design Conference in Tokyo, Japan.